Autotuojat

The Association of Automobile Industry in Finland is an organisation of Finnish car importers and car industry.

Association of Automobile Industry in Finland has 26 members. Its members account for around 95% of new vehicle sales in Finland, and include importers and manufacturers of passenger cars, vans, buses and trucks. The purpose of the Association is to ensure proper operating conditions for its members both in the short and long term.

The Association is an expert organization, which follows and participates in the development of legislation concerning the automotive industry. In addition, the Association participates in the development of research within the industry. The activities of the Association focus on the taxation of road transport, technical regulations concerning vehicles, traffic safety and environmental issues related to road transport.

Association is also the owner of Finnish Car Recycling Ltd, which is a producer association coordinating the collection, treatment and recycling of end-of-life vehicles (ELVs) and electric vehicle traction batteries in accordance with the requirements of legislation.

The Association is a member of the International Organization of Motor Vehicle Manufacturers (OICA) and participates in the work of the European Automobile Manufacturers Association (ACEA).

Information and services for automotive industry, media and legislators.

Association is administrated by the general assembly of Association, board of Association together with the Managing Director and other personnel of the Association. In addition, the Association has several thematic working groups for members and co-operative partners.

Members of Board of Directors 2025-2026 :

Heikki Freund (Chairman) – Toyota Auto Finland Oy
Johanna Ali (Vice Chairman) – K-Auto Oy
Lasse Ahlstedt – Volvo Car Finland Oy Ab
Maija Koskela – Helkama-Auto Oy
Tommi Luopajärvi – Polestar Automotive Finland Oy
Miska Tammelin – Astara Auto Finland Oy

Operating environment of the car industry is changing rapidly. Main reasons for the change are advancements in technology, new demands from customers and necessity for cleaner and more economical transportation. Technological development and digitalisation will change the traffic sector and automotive related services in the next few decades.

Transportation needs are often related to accustomed use of time and boundaries set by businesses. In general, the needs depend on the development of consumption, production and services. Changes in habits and routines are usually slow as they require changes in personal conduct.

The Finnish government has set ambitious targets for CO2 emission levels by 2030. Meeting these strict targets will require taxation change from registration tax to annual tax or tax by use. The efficiency of transportation will also play an important role in meeting the targets.